A communications strategy is a business development tool.

Well thought-out and consistently done, it will deepen relationships with existing clients, potential clients and centers of influence (COIs). May it be because you want more clients, enter new markets, stay in touch with potential clients or showcase your expertise, a communication strategy is your action plan to reach those goals.

You know the saying: “Out of sight, out of mind”.

Always be visible, be present, but do it efficiently!