My

Story

A journey filled with challenges, inspiration and a whole lot of determination…

Ever since I was little, I’ve dreamt of freedom, helping others and making a difference in the world.

My educational journey was atypical. I hold a Bachelor of Commerce (Major in Marketing) from Concordia University and some of the highest designations in the elite wealth management field: I’m a Financial Management Advisor (FMA), Fellow of CSI (FCSI), and a Certified International Wealth Manager (CIWM). Add to all that a double certification as a personal and professional coach in neuro-linguistic programming (NLP).

With this unconventional background, I just couldn’t find “my” place. I was “too creative” for the corporate world, and “too business” for the creative world.

I’m a multi-passionate entrepreneur. I geek out on all things business, processes, marketing and human behavior.

After years in the corporate world, I noticed something: too often, achievers and leaders return to their old habits and patterns, even when presented with the greatest strategies from some of the most prominent coaching programs. Despite the motivation they had to implement a new approach or a profitable idea, these efforts were quickly sideswept by the whirlwind of daily activities.

I thought to myself: “There has to be a better way.”

It was at that moment that my entrepreneurial journey began.

I created “my” place. I developed a different business model to respond to an unfulfilled need in the marketplace: the intersection of business, mindset and behavioral patterns.

My approach is as atypical as I am. My service is turnkey. I help service-based entrepreneurs and business leaders build a growth mindset, implement business processes and systems for optimal efficiency and execute marketing strategies that will make their business profitable and their lifestyle balanced. As a result, they experience a transformation at every level of their business, from the earliest conception of ideas to the execution of business strategies.

Today, I get to coach and empower entrepreneurs and corporations to design their business in a way that serves a higher purpose, and to structure their businesses to allow for more freedom in their daily lives. I am one of the very few Canadian coaches invited by Forbes to join the Forbes Coaches Council, an honour reserved for eminent business coaches. I am also a member of the Canadian Association of Professional Speakers (CAPS) and the Harvard Business Review Advisory Council.

It’s no secret that I love what I do! I love working with entrepreneurs who want to make a difference in their clients’ lives and want to help make the world a better place.

I’m committed to helping you expand your view of what’s possible and reach new heights.

Through my free content, online coaching programs and community, I’m here to make a difference and to help you make yours, your way. I will show you how to challenge the status quo and give you practical tools and insights that will literally transform your business.

Simplicity is my middle name. I’m committed to offering you the very best of what I’ve experienced and learned, while keeping it real and simple. Please don’t expect perfection (I’m human too), but do expect timeless wisdom, challenging mindset introspections and a ton of practical resources and strategies.

Make sure to join our community to connect with other like-minded, unconventional entrepreneurs.

Thank you for being here!

With gratitude,