by Sara Gilbert | Dec 2, 2019 | Uncategorized
In our last post, we discussed the different types of centers of influence – traditional and non-traditional. Now, let’s see how we can approach them. It’s easy to outline a strategy in an article or conference, but it’s even more useful for...
by Sara Gilbert | Nov 4, 2019 | Uncategorized
We all know that centers of influence can have a significant impact on our business development strategies. But how should we approach them? And what kind of professionals should we approach? Business development strategies have certainly changed in recent years. I...
by Sara Gilbert | Sep 26, 2019 | Uncategorized
Because time is a limited resource, you need to use one-to-many strategies to maximize your marketing efforts. Last month, I explained how one-to-one marketing strategies contribute to your business development. Although they are essential, it’s impossible to only...
by Julie Blais Comeau | Aug 31, 2019 | Guest Posts
In the name of authenticity or due to the lack of time, “I am so busy”, politeness and civility may give the impression that they are about to become extinct. Based on circumstances and society-based, manners, like human behaviours, evolve. In the era of...
by Sara Gilbert | Aug 31, 2019 | Uncategorized
In my previous blog post, I explained that there are as many strategies as there are entrepreneurs. There’s no magic recipe, and the strategy that works is the one that matches your personality, your communication style, your abilities, and your natural talents....
