“Sara, what should I do to attract new clients in today's context?” This is THE question entrepreneurs ask me the most right now. Sometimes, I hear the following statement instead: “With everything that is going on, it's impossible to attract new clients.” To these...

Our behaviour under stress is determined by unconscious factors. Here is the advice of an interaction coach to resolve conflict situations and act as an excellent leader in your relationships with the people on your team. In a previous article titled emotion in...

What if slowing down allowed us to go faster and further? - How are you? - It's going well, but everything is going so fast! I'm super busy! Do you have the habit of giving this answer, or do you hear it a lot? I'm sure you do. Nowadays, it seems like it’s a badge of...

No, this is not a recommendation to buy the Good Food stock on the market, nor is it a nutrition-related article. It’s a much more important topic for your success. Like all parents, I dread the daily question: "What’s for dinner?" and in this time of confinement,...

I’m fascinated by human behaviour, and the idea of how we can say something and act differently. We want to start a business, grow a business, go to the gym, start a diet, start a project – and deep down we really want to, but somehow, we don’t. Why is that? Isn’t...

95% of our decisions are based on emotions. What feelings do you evoke in your clients? Most entrepreneurs believe that their clients and potential clients decide to do business with them according to a series of rational criteria: their experience, their expertise,...

We’re entering a new decade, a decade that - I believe - will focus on people, on the human side of business. A new era where human performance will greatly enhance our business performance. An era where soft skills will take the place it deserves and humanize...

We’ve all heard of the "burn-out", but do you know about the "bored-out"? One of the key elements in business is having an exceptional team. As the African saying goes, "Alone we go faster, together we go further". In recent years, there has been much research...

In our last post, we discussed the different types of centers of influence - traditional and non-traditional. Now, let's see how we can approach them. It's easy to outline a strategy in an article or conference, but it's even more useful for you to have concrete...

We all know that centers of influence can have a significant impact on our business development strategies. But how should we approach them? And what kind of professionals should we approach? Business development strategies have certainly changed in recent years. I...