4 steps to design a profitable and memorable client experience
Client experience is such an intangible thing for your business. We all know it’s important, yet it can be difficult to make the direct correlation between the strategy and your bottom line. The reality is that in today’s marketplace, many non-tangible elements...
The key to a successful prospecting strategy
Attracting new clients is the main goal for any entrepreneur, and with good reason. If you want to stay in business for the long term, you need to go and get new clients, no matter what type of business you are in or the level of your current business. The key to a...
I Google You, You Google Me, We All Google Each Other…
We live in an age where the web is one of the leading sources of information. Today, Google isn’t just the name of a company, but also a verb used on a regular basis. As an entrepreneur, how can you make the most of this information tool? Did you know that 75% of...
Are You a Solopreneur or an Entrepreneur? The Difference is Important.
The terms “self-employed” and “entrepreneur” are easily interchangeable, but there is a difference, sometimes subtle in day-to-day activities, yet very important in the long term. Since a growing number of professionals choose to start in business without the initial...
Goal setting: use this 5-step approach to achieve more and make 2017 a huge year!
Outstanding, a New Year! I love this part of the year, each year-end I have a ritual, between Christmas and New Year I take time away from my business, away from everything and everyone to reflect on the year that just ended. I ask myself the following questions: Am I...
Game on! 4 Steps to dominate the business world in 2017
The New Year is synonymous with resolutions and promises of making changes. And this time of year offers you a perfect opportunity to take stock of your business and start planning for next year’s business development strategies. Here is my checklist of priority...
How to write a good headline for your next newsletter or blog.
We receive an average of 147 emails daily and take two and a half hours to read those emails in our inbox every day. In light of this, how can you write a good title for your next newsletter or blog post that will make you stand out? We've all received articles and...
2 ideas for your Thanksgiving weekend
Last week was International Coffee Day. On that occasion, I invited people on Facebook to chat with me. Here the exact post I shared: Today is International Coffee Day! If you and I were having a coffee together, what question would you like me to answer or what...
Why your business needs a book of WOW
There’s a topic we’re hearing about more and more lately: “wowing” your clients. And with reason: we are now entering what is known as the experience economy. An era of slow-living and mindfulness, of enjoying the journey, not just the destination. This, honestly, has...
Golf, BBQ and social prospecting…
A research by the Oechsli Institute showed that investment advisors maintaining both personal and professional relationships with their clients are three times closer to them than those having only business relationships. This statistic doesn’t apply only to...